First Edition Of BANKTook The Financial Services World By Storm And Became Synonymous With Disruptive Customer Behaviour, Technology Shift And New Banking Models In BANK , Brett King Looks At The Latest Trends That Are Redefining Financial Services And Payments From The Global Scramble For Dominance Of The Mobile Wallet, The Expectations Created By Tablet Computing, The Operationalizing Of The Cloud And The Explosion Of Social Media He Explores LiHow Social Media Has Exposed Pricing, Over Regulation, Outdated Processes And Poor Policy,How Mobile Technology Is Completely Changing ✓ Bank 3.
0 - Why Banking is No Longer Somewhere You Go, But Something You Do ñ Download by ✓ Brett King The Context Of Banking,How Customer Advocacy Is Killing Traditional Brand Marketing,The Growth Of The De Banked Consumer Who Doesn T Need A Bank At All AndWhy Banking Is No Longer A Place You Go, But Something You DoBANKShows That The Gap Between Customer And Financial Services Players Is Rapidly Growing, Leaving Massive Opportunities For New, Non Bank Competitors To Totally Disrupt The Industry
The book basically says this People are doing all transactions online and through cards Hence it does not make sense to have physical branches This is a very long 360 pages and a boring read I thought I could learn something new about FinTech but, I was wrong.
I won t recommend this book.
Well, definitely some great ideas but after 2.
0 this somehow felt a bit like iPhone5 It s 2.
0 with a few new chapters I read this with my team at work Given that we work in the banking industry, it was interesting to think through the future of banking and how we, in our day to day work, can help shape the future of the bank we support But, it s not a very enjoyable read although it s not difficult A lot of the stats are used over and over which became a bit monotonous But, all in all, it was OK Worth a read if you re passionate about banking or if you are particularly interested in how banks are changing.